Playermaker Becomes Major Sponsor of South Melbourne FC

Monday, 19 February 2025

Playermaker by Directed Australia has announced its partnership as a major sponsor of South Melbourne FC, aligning two organisations driven by success, innovation, continuous improvement, and a sense of community.

As part of the sponsorship, Playermaker by Directed Australia will showcase a selection of its products with South Melbourne FC over the coming year.

Playermaker, an advanced sports motion-tracking system built into wearable footwear sensors. Used by elite sports clubs and academies worldwide, Playermaker provides real-time data on player performance, enabling smarter training, injury prevention, and enhanced decision-making for athletes and coaches. Directed is working with South Melbourne to improve performance by deploying Playermaker in the South Melbourne high-performance program.

A Shared Vision for Success

Steve Siolis, Founder and CEO of Directed, said:

      “It's great to be sponsoring South Melbourne again. South Melbourne FC has a proud history of success over the journey, and we’re excited to be part of its future. The club’s ambition, professionalism, and commitment to excellence align perfectly with our values.

"Playermaker by Directed Australia and South Melbourne FC are aligned in more than passion for the game. We both put high value on innovation, improving performance, success and community involvement.

      “There’s a real energy around the club right now. From the players to the fans, there’s a sense of momentum and a drive for continued growth. We’re proud to support this iconic club and look forward to what’s ahead.”

As one of Australia’s most successful football clubs, South Melbourne FC continues to build towards the future, and Directed is proud to support the club in its next chapter.